Marketing management: A strategic process of planning, executing, and overseeing campaigns to promote products, attract customers, and foster long-term relationships. It involves market research, setting objectives, and utilizing the marketing mix to drive growth, align with business goals, and enhance brand value.

SEO (Search Engine Optimization): Is a digital marketing strategy focused on improving a website’s visibility in search engines like Google. (The goal) Rank higher in search results, Keyword optimization, Title tags & meta descriptions, Content quality, Internal linking, Backlinks from other websites, Brand mentions, Social signals.

Technical SEO: Website speed, Mobile-friendliness, Secure connections (HTTPS), Structured data. Example: If someone searches “best running shoes,” SEO helps ensure a page from Nike appears near the top results.